Is branding really the heart of your practice?
Your personal brand is the heart of your practice.

Free replacement heads? What’s the catch? Find out by checking this quick video out! (P.S. there is no catch 😉 )

What does it take to be a hero in your practice? Take a gander at this 2 minute clip and learn how!

Shawn and Allison dive into the power of decision and how crucial it is to see success in any area of life, particularly in the realm of dentistry. From running Track and Field to stepping into the role of presidency for the Arizona Dental Association, they discuss how making a decision led them to see greater success and share their stories of the journey along the way.

Amidst a pandemic, it can be difficult to stay motivated and easy to lose sight as to what’s important and necessary to have a successful practice. Shawn and Allison talk about how to take adversity and turn it into a productive asset, as well as the importance of your health and how it directly affects your performance and practice.

In this episode of The Authentic Dentist, Shawn and Allison have the privilege of talking with CEO of DentalPost Tonya Lanthier. Tonya shares her story of starting off her career as a dental hygienist, recognizing a need in the industry, and starting the DentalPost as a way to meet this need. This didn’t come without challenges.

Blog FAQ Login Join Zana Now the blog & beyond 6 Ways to Reduce Missed Appointments! Six ways to stop no-shows and increase your profit! …

What does it mean to be authentic and why does authenticity matter? The key to being authentic is figuring out who you are, what is import to you – and expressing it.

Many dentists around the country are facing significant staff changes due to the pandemic. Some team members might not have come back to work after the quarantine due to health concerns or caretaker responsibilities. Some employees may not be the right fit for your office anymore. With so much change in these intense few months, it’s ok if you’re feeling overwhelmed by the possibility of needing to hire to fill a vacant position, or to fire a staff member who no longer fits your needs. The times have changed and it’s ok to acknowledge that your staff needs might have changed. Your practice is evolving and changing.

Many dentists around the country are facing significant staff changes due to the pandemic. Some team members might not have come back to work after the quarantine due to health concerns or caretaker responsibilities. Some employees may not be the right fit for your office anymore. With so much change in these intense few months, it’s ok if you’re feeling overwhelmed by the possibility of needing to hire to fill a vacant position, or to fire a staff member who no longer fits your needs. The times have changed and it’s ok to acknowledge that your staff needs might have changed. Your practice is evolving and changing.

Many dentists around the country are facing significant staff changes due to the pandemic. Some team members might not have come back to work after the quarantine due to health concerns or caretaker responsibilities. Some employees may not be the right fit for your office anymore. With so much change in these intense few months, it’s ok if you’re feeling overwhelmed by the possibility of needing to hire to fill a vacant position, or to fire a staff member who no longer fits your needs. The times have changed and it’s ok to acknowledge that your staff needs might have changed. Your practice is evolving and changing.

Allison and Shawn share an honest conversation about the power of mindset and personal narrative. Many of us are feeling overwhelmed, trapped and discouraged in these challenging times. Maybe you feel like you’re not enough as you carry the weight of this pandemic and how it has affected your practice, your family, and your patients. When external circumstances are difficult, it’s easy to slip into a victim mentality. This profound discussion will encourage you to identify the areas in which the narrative you are believing could be holding you back.

This week, our founder Shawn Zajas had the honor of being interviewed on the podcast ‘Dentistry Uncensored with Dr. Howard Farran’. In this episode ‘Think Like an Entrepreneur’ Howard and Shawn discuss the challenges solo dentists and small group practices face as they compete with DSO models. Every year the number of solo dentists decreases as the number of DSOs increase. Do dentists still have a chance in this competitive environment?

In this episode, Allison and Shawn share a message of hope and encouragement to dentists who are stuck in survival mode. In crisis, it’s easy to become bogged down by all the details that are required of you and lose the heart of what you are doing. Business can easily become mechanical as dentists go on autopilot as they oversee changing protocols and guidelines. This powerful message is a reminder to look at patients as individuals with unique needs and to rekindle the spark in your dentistry.

This week Dr. House and Shawn are talking about PPE, social distancing and all of the considerations you’re juggling in your practice as you are adapting to dentistry post COVID-19.
Dr. House discusses how her practice and team have adapted to the new guidelines given by the ADA. She discusses how her practice specifically is protecting staff and patients through safety protocols and social distancing.

As excited as you were to begin your career as a dental hygienist, over time things may have changed whether it be burn-out or body aches, and you might find yourself seeking different opportunities. Now more than ever with the COVID-19 pandemic, hygienists are ready to make the move outside of clinical but might be unsure of where to even start. Check out this week’s video as Shawnie sheds light on her journey and gives some ideas that hygienists can utilize to take the plunge

In these unprecedented times, dentists are faced with confusing and overwhelming change in the way they practice, and it’s clear that things will not go back to the way they were before COVID-19. As you face this new normal, in which the foundations of your practice are shaken, you can either be swept away by the fear of change, or you can press ahead and use this shaking as an opportunity to better your practice. In this episode, Allison and Shawn encourage listeners to resist clinging to what dentistry was, and to reimagine a new era of dentistry that can be more fulfilling than ever.

Many states are now beginning to see stay at home orders relaxed and elective surgeries resuming. Here in Arizona, Governor Ducey signed executive order 2020-32 allowing elective surgeries, including dental surgery providers, to resume beginning May 1st. Dentists are eager to get back to work, but are facing new provisions and minimum criteria for reopening their offices. Questions about how to handle employees and patients in the wake of these new conditions abound. In this interview with labor law expert attorney Denise Blommel, Allison and Shawn tackle the many concerns dental practice owners might have as they reopen their practices.

Crisis creates an atmosphere that is ripe for misunderstanding, so good communication with your team and your patients is more important than ever. In this episode Allison and Shawn provide you with helpful tools to facilitate communication and prevent misunderstanding.

Join Allison and Shawn for a candid discussion about the challenges dentists face as we push through the uncertainty and ambiguity of the changes caused by COVID-19. How can we motivate ourselves in a time when the future is uncertain and we don’t have the answers? What mindsets should we be aware of that we need to combat, so that we can propel ourselves and our practices forward? In a time when we are looking for answers but cannot find them, and it becomes painfully obvious that we cannot put our hope in an external solution, we need to stop spiraling and make a plan.

This episode addresses how dental practice owners can navigate the financial challenge of a lack of cash flow associated with the ADA recommendation for dental offices to shut down. How can offices proceed as the end of the month nears, and bills such as rent are due? Banker Ryan Parker from Midfirst Bank discusses your various options.

Sometimes the most difficult times manifests the opportunity for people to create something larger than life and to step up and become the hero. Our hope is we can make a difference together as dentists and when this is over it is us, the dentists, that people would look to. Dentists can push dentistry forward in such a massive way.

You may be scared and overwhelmed because of the fear of unknown or because all of the things you think you “should” be doing. However, we want to encourage you to stop “shoulding” on yourself. It only makes you feel bad and is not helpful in anyway. You may think that you are supposed to have all of the answers because you are a business owner, a boss, a parent, etc. but give yourself permission to be ok with NOT having all of the answers right now and just doing your best day by day.

In the wake of the ADA’s statement requesting dental offices nationwide close their doors for 3 weeks, what must dental offices do to navigate these uncertain waters?

In this episode, Dr. Allison House and Shawn interview Labor Law expert attorney Denise Blommel. Listen as she outlines what Dentists can do today to get through this current crisis.

A good brand strategy is crucial for your practice. It will create stronger relationships with your patients, empower them to be brand advocates for you, and highlight what makes your practice unique.

Differentiating yourself in the marketplace has never been harder. Ever since the big players have showed up- the game has changed drastically. They have big budgets and can afford to work with big marketing agencies that give them insights to put ads right before your hard-earned patients. This video will share with you what fortune 100 companies know that can help your practice with authentic branding.

Dental practices often gauge their success on how many new patients they have received in a given month and often spend a lot of money on marketing with a low ROI. Being that dentistry is more competitive than ever, we want to give you 4 unique ideas to attract new patients that will cost you little to no money.